It means being a great retailer. It means being professional. For example, when we started The Beadcage, we began with a small stock of Swarovski Crystal purchased from a wholesaler. We were not able to offer competitive prices. So we petitioned Swarovski to become a distributor. We have been a distributor for several years and are able to offer you similar or better prices than the wholesalers we originally bought from. This enabled us to stock every color of Swarovski crystal and more as well as most sizes and colors. At The Beadcage you can buy from one to thousands of a single Swarovski crystal. In addition, we are the only store in the world to carry a 2mm double AB bicone made specially for us. Because of our dedication and high standards, we are one of only a few Swarovski Recommended stores in the country. When you come in, you will quickly see why.