Whats a “Trunk Show”?
Thursday, May 6th, 2010
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For us, it is basically a fancy name for a special event. I believe it has its roots coming from the days when salesmen drove from store to store with his goods in his trunk. It is a bit different than a sale but along the same lines. It is a way for a retailer to feature a product and have some specials associated with it without using the term putting the product on sale. There may be some give aways during the event. The product representatives may be there to offer specials advice or free things. You may find that the retailer has planned drawings or provided food or other goodies to enjoy. At The Beadcage, our Trunk Shows usually feature one of our luxury products; products that are usually not put on sale. The manufactures limit the amount of Trunk Shows we have for their product and closely regulate the specials we are allowed to offer.
Trunk shows we usually have feature Trollbeads, Chamilia, Kameleon, and Lampe Berger. Typically we will announce these Shows in our monthly newsletter, by email, or by post card. Sometimes we may advertise in the media. We usually hang a large banner across the side of our store that says, “Trunk Show”. If the banner is hung early it will have a smaller sign saying “coming soon”. We take the “coming soon” banner down the days of the “Trunk Show”. Everyone is invited to buy product at the Trunk Show. Most are well attended and are a great social event. Besides being fun, they usually offer some great deals. There may be buy some get some free or money off offers or even more creative offers. These events happen rarely so they should not be missed. If you are going to be out of town during the event, contact us for information regarding calling in or emailing to get the special offers. The special deals while permitted by the manufacturers are actually being given as a gift directly from The Beadcage. When we give away a product, almost all times, we have paid for this product and the gift is from us, not from the manufacturer. So when you receive a free bracelet or bead or fragrance, it is a personal gift purchased from the manufacturer and being given as a gift from the store to you. It usually is the only time we can do something extra nice for our customers. Discounting at any other time of the year, no matter how much we would like to do it, is strictly prohibited by the manufacturers and may result in the loss of our distributorship for the product. |
